“Try not to become a man of success. Rather become a man of value.” ― Albert Einstein
I feel there’s a lack of understanding when it comes to SME’s realising what ‘Internet Marketing’ can do for their business. Some get it and are happy to invest the required budget to reap the awards. But many do not.
Some of this misunderstanding I think can be attributed to the so called SEO experts who will get you to the top of Google for your chosen keyword for $99. Some can be attributed to internal IT departments, who should really stick to administering networks than tell their boss that social media is easy and we’ll just do it in-house. And some can be attributed to the ‘bedroom warriors’, those that claim a tax free living from knocking out mediocre websites for a magical sum of $299.
The market is saturated with low-quality internet marketing. There’s no wonder business owners question the costs of a reputable company when they see such low cost material being banded about.
So as a business owner understanding that you do have to invest on a regular monthly basis to the tune of maybe $500, $1000, $1500 really is a reality if you want to seriously promote your business online. Why is it monthly? well SEO alone takes months to establish and grow. And its not something that can be just turned off, because guess what your competitors are doing the same thing every month and have just overtaken you because you stopped. Social Media again takes time to establish an audience and interaction is expected. Simply stopping doing it will lose you followers and klout. Blogging, stop your regular articles and watch your traffic decrease overnight. See the pattern.
Owning a website means managing it. Its a living, breathing entity that needs feeding, monitoring and tweaking to get the results you want. Results are really where this investment becomes real. If your not tracking traffic and interactions with your site then how will you know if your investment has yielded the returns you expected? This is the most important question you need to ask when working with an agency.
“What results have you achieved for your other clients?”
By Steven Burles