“I believe in everything until it’s disproved. So I believe in fairies, the myths, dragons. It all exists, even if it’s in your mind. Who’s to say that dreams and nightmares aren’t as real as the here and now?” ― John Lennon
The most important think when embarking on a new web design project is your relationship with the designer or agency who will deliver it. Selecting the wrong one will leave you with an expensive paper weight which may look good but will do nothing for your business.
After delivering many web design projects for all sizes of businesses through Puddle, its key to first understand the requirements of the business and how it needs to be fed enquiries or sales in order to grow.
Here’s 8 important points to consider when your working on your next web design project. Following these will ensure your site its focus is on your customers ability to use it and your business strategy.
You need to trust your designer/agency implicitly to deliver you a website which not only looks good but is also a marketing machine for your business. Prior to taking them on, look at their past sites, how did they perform? talk to a couple of their clients.
2. Content is King
The content of your site is just as important as design, if not more important. Tone of voice, the words you use and the information you give will determine how relevant it is to the visitor. Also from an SEO perspective there’s a lot of work that needs to be done at the outset to ensure your keywords are in position to maximise your SERP position. People visit website for information and answers to questions not to evaluate how cool your website is.
3. Don’t follow the crowd
I remember from my Bradford College days. “Form follows function”. The most important thing is to deliver the content your visitors want and an easy way to respond to it. The rest will fall into place.
4. Problem solving
A web design project is about problem solving. No doubt you may have an existing website. From that a good designer/agency can understand what’s not working and offer up solutions to overcome those issues. This leads into your business, services and culture too. Understanding this fully opens up many possibilities that you may not have thought of and can sometimes lead to highly profitable income streams.
5. The hard work starts when you launch
Just launching a new website is the beginning of the journey. Just because it’s there now doesn’t mean people will flock to it. You need to drive traffic to it, you may need to restructure the homepage, you may need to work on your social media, your SEO or Google Adwords. The hard work starts when your site launches. If you don’t immediately get enquiries as soon as you launch it doesn’t mean there’s something wrong with your new site.
The main goal of any site is to acquire sales or enquiries by some means. Don’t get distracted by adding something superfluous that’s just not needed.
7.Push for innovation
When the day comes to launching your site and you’re not a little anxious about it. You’ve not tried to push it enough. If you’ve produced something in the same way as your competitors you will look the same as them. Push the boat out and think of new innovative ways in which to deliver the same content but a new and engaging way. Then you will have something to tweak and change over time to encourage more visitors to buy or enquire.
8. It’s all about the journey, not the destination
There’s not many marketing channels where a client can have so much influence on how something looks and works so enjoy it. A website can be designed from scratch to be your biggest earner.
Do you have any other tips for when embarking on a web design project? have you as a client experienced when things go wrong? have you been left with a website that pretty much needs starting again? I’d love to hear from you.
By Steven Burles