Reduce Bounce Rate by Reducing Your Page Load Speed

Reduce Page Load

“I wish it need not have happened in my time,” said Frodo.
“So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.” ― J.R.R. Tolkien

If you’re looking at your analytics and wondering why the bounce rate is so high but you know for a fact you have excellent content. Page load time could be causing the issue. Users accessing a page on your site, on average are only happy to wait for 3 seconds before they get fed up and find something else. You may the best answer to their query ever. But if they have to wait to get it, they’ll move on.

So how do you reduce bounce rate?

A common cause for this could be your page load speed. If your site is heavily image based then you may want to look at further compressing them. If your on the WordPress platform then I can recommend SmushIt. If you’re using a lot of third-party applications that need to load in ie ShareThis or Wufoo. This will cause the load time to increase but a decision needs to be made on losing the functionality or replacing it with something that sits on your server.

One of the best ways to test your page load times is to use something like the ‘Website Speed Test’ on Pingdom. It’s free to use and gives you a breakdown of everything which is loading over time so you can pinpoint what it is that’s taking a while to load. Optimizing your page and checking back on Pingdom will get you to where you want to be.


Pingdom also has a great tool that will alert you if your site goes down. There’s paid versions of this but they do offer a free version for single websites. You can take advantage of it here.

What other tools do you use to monitor your page load performance? do you have any other tips for decreasing page load times?

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By Steven Burles

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