How to: Turn LinkedIn into your Referral Machine


“A dream you dream alone is only a dream. A dream you dream together is reality.” ― John Lennon

As a long term subscriber to the ‘Giver’s Gain’ philosophy. I find the best way to get business for myself is to get business for others. This can be as easy as asking a client at the end of a meeting if there’s anything else you can help them with or is there anyone they particular want to speak to.

This is where LinkedIn comes into its own. Sure we all have many, many connections but do you actively review them and see if you can pair any of them up with each other? Imagine your sat at your desk and a notification comes in from a supplier. The notification says…

“Hi Steve, I was just looking through my LinkedIn connections and remembered you wanted to speak to someone within X company. Well it just so happens that I’m connected with the Marketing Manager over there. I’ve been in touch with him and he’s happy to take your call”.

Now if you received that, I’m sure you would be extremely happy with the potential lead but also you would feel compelled to return the favour. If you can periodically work this type of referral technique into your weekly or even daily schedule. Soon enough you’ll have created an army of professionals actively looking to get you leads. Remember for every lead you refer your getting 2 in return. The pair your referring to will both be happy with the connection, one is getting a lead and the other is getting what they need done by a highly recommended source.

I’d be interested in any other ways you work with LinkedIn? and how successful it has been for you?

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By Steven Burles

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