Steven Burles

Steven Burles

How to: Deliver a Web Design Project

How to: Deliver a Web Design Project

“I believe in everything until it’s disproved. So I believe in fairies, the myths, dragons. It all exists, even if it’s in your mind. Who’s to say that dreams and nightmares aren’t as real as the here and now?” ― John Lennon The most important think when embarking on a new web design project is…

Why Landing Pages Are Awesome

Why Landing Pages Are Awesome

“So come with me, where dreams are born, and time is never planned. Just think of happy things, and your heart will fly on wings, forever, in Never Never Land!” ― J.M. Barrie Landing Pages focus on a particular offer, discount, product, webinar, newsletter or article. They are widely used in Pay Per Click Marketing.…

Tracking KPIs in Google Analytics

Tracking KPIs in Google Analytics

“You can’t measure what you’re not managing.” ― W. Edwards Deming KPIs or ‘Key Performance Indicators’ are a set of measurements reflecting what you as a business need to track. These KPIs could track performance or success. In this example we relate KPIs to Google Analytics and how you should be using it to easily…

Reduce Bounce Rate by Reducing Your Page Load Speed

Reduce Bounce Rate by Reducing Your Page Load Speed

“I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.” ― J.R.R. Tolkien If…

Rituals and Meditation in Business

Rituals and Meditation in Business

“When tea becomes ritual, it takes its place at the heart of our ability to see greatness in small things. Where is beauty to be found? In great things that, like everything else, are doomed to die, or in small things that aspire to nothing, yet know how to set a jewel of infinity in…

How to: Optimise Your LinkedIn Company Page

How to: Optimise Your LinkedIn Company Page

“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” ― Winston Churchill Did you know that LinkedIn according to Experian Marketing Services, received 94M total U.S. visits in December 2012, an increase of 40% in…

How to: Project Management Using Gantt Charts

How to: Project Management Using Gantt Charts

“Life is what happens to you while you’re busy making other plans.” ― Allen Saunders Project management is a huge part of running any business. It needs to be extremely easy to use and fast. This is supposed to be a timesaver not more admin. Over the years I’ve used all sorts of ways to…

High pressure sales hurt your business

High pressure sales hurt your business

“A diamond doesn’t start out polished and shining. It once was nothing special, but with enough pressure and time, becomes spectacular. I’m that diamond.” ― Solange Nicole This morning I had a meeting with a potential new client. Referred to me by a member of my BNI Group (see it works). Anyway we got into…

What’s the value of Internet Marketing?

What’s the value of Internet Marketing?

“Try not to become a man of success. Rather become a man of value.” ― Albert Einstein I feel there’s a lack of understanding when it comes to SME’s realising what ‘Internet Marketing’ can do for their business. Some get it and are happy to invest the required budget to reap the awards. But many…

Google Authorship and Why You Need to Signup for it

Google Authorship and Why You Need to Signup for it

“If you’re going to kick authority in the teeth, you might as well use two feet.” ― Keith Richards Google authorship is Google’s way of connecting your Google Plus account with your content. This then tracks content you post on your site and also content you post on other sites as a ‘Comment’ or ‘Guest…