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How to: Deliver a Web Design Project

“I believe in everything until it’s disproved. So I believe in fairies, the myths, dragons. It all exists, even if it’s in your mind. Who’s to say that dreams and nightmares aren’t as real as the here and now?” ― John Lennon The most important think when embarking on a new web design project is…

Why Landing Pages Are Awesome

“So come with me, where dreams are born, and time is never planned. Just think of happy things, and your heart will fly on wings, forever, in Never Never Land!” ― J.M. Barrie Landing Pages focus on a particular offer, discount, product, webinar, newsletter or article. They are widely used in Pay Per Click Marketing.…

Tracking KPIs in Google Analytics

“You can’t measure what you’re not managing.” ― W. Edwards Deming KPIs or ‘Key Performance Indicators’ are a set of measurements reflecting what you as a business need to track. These KPIs could track performance or success. In this example we relate KPIs to Google Analytics and how you should be using it to easily…

Reduce Bounce Rate by Reducing Your Page Load Speed

“I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.” ― J.R.R. Tolkien If…

Rituals and Meditation in Business

“When tea becomes ritual, it takes its place at the heart of our ability to see greatness in small things. Where is beauty to be found? In great things that, like everything else, are doomed to die, or in small things that aspire to nothing, yet know how to set a jewel of infinity in…